I woke up on a regular morning with a higher sense of optimism. I am an optimist at heart but some days I am even more of an optimist. I was happy, proud but most of all inspired. It is not everyday something comes along that has a profound impact on culture, and I do not even mean Ghanaian culture, I am talking global.
What I am talking about happened more than 3 months ago, but it is still as inspiring and relevant. So I had been following the story of the Fearless Girl and how she made her debut on Wall Street.
She was an idea crafted from the great minds of Tali Gumbiner and Lizzie Wilson as a marketing stunt for State Street Global Advisors. An idea so powerful that it just recently won three awards at The Cannes Ad Festival.
It truly is amazing how a gesture can lead to something big and in this case larger than life.
The Fearless Girl was supposed to raise awareness of the need for more women in leadership positions in US companies, a task it fulfilled brilliantly and in doing so, established itself as an iconic sculpture.
People read into it as more than just a campaign, they adopted her as theirs, as a symbol that still to this day has effects on people that I can even begin to describe.
You see the marketer side of me wants to pause and tell you The Fearless Girl generated over 1 billion twitter impressions within the first 12 hours and that the campaign reached 128 countries and had 2,400 pieces of global coverage, but I won’t.
What really struck me and the whole world was her stance. I mean you scroll through your device or turn on your TV, and you see this little girl, standing up to a bull with no sign of fear, silently symbolizing women’s empowerment…it is inspiring, and then I think of Africa and say to myself where is Africa’s Fearless Girl?
I believe women carry so much strength and have all the power to lead and make a difference, and that women in Africa can take on challenges and excel in them. It is a belief I wish many people on this continent share, but as it stands, it is still a work in progress.
We do not have a Fearless Girl statue to stir our emotions or make a stand on female equality, but we have fearless women across the continent fighting and striving to lead and do what they want in all areas of life.
I have a vision of my little girl standing proud like the Fearless Girl and growing up to be a strong woman who can take on the challenges coming her way.
I believe that is also a vision many people have for more girls and women in Africa, and it’s one we must build fearlessly.